In other words then, a lot of your custom will have nothing to do with people loving coffee - it will be down to them wanting somewhere to hang out or somewhere to sit and work or read. In short then, your coffee shop itself is almost as crucial to your business success as the actual coffee. Here are some ways you can get more from your venue and increase your success severalfold as a result.
Provide the Right Facilities
First and foremost you need to make sure that you provide all the services and facilities someone could want from a coffee shop. In today's world, that means at least having wifi and a power socket so that people can use their laptops and tablets.
At the same time you should also make sure that your coffee shop is comfortable as it can be and that means having the best furniture but also tables for people to work on.
Note though of course that what is comfortable for one person won't necessarily be comfortable for someone else. In other words, you need to ensure that you are providing more places to sit and that these are varied for whatever purpose someone may have in mind. Separate your coffee shop into sections then - work spaces, communal areas, and single-person reading areas. This way you can provide a space that is conducive to whatever purpose someone had in mind and that means you won't be turning any potential buyers away at the door.
Another way you can maximise your business is to make sure that you have enough places for people to sit so that you don't lose custom because you've reached maximum capacity. Don't squeeze people in, but ensure that you make optimum use of your space.
One way to do this is by ensuring that you take advantage of the space outside your coffee shop. By keeping some tables and chairs here, you can increase your capacity, and at the same time make the most of the nice weather. Using an awning meanwhile you can also make sure that people have the option to sit under cover - meaning they can use the outdoor seating even if it's raining or if they're worried about getting sunburn.
Having the right music is an important way to make the most of your coffee shop. Silence can create an awkward atmosphere ad negatively impact the experience that many people have, but on the other hand music that is too loud will make it impossible for people to sit and work or to concentrate when they're reading.